Research and insight: Consumer behavior

OOH GUIDES TO PHYSICAL AND DIGITAL STORES

Consumer behavior, Retail Environment, Research & Insight, Advertising effectiveness

OOH GUIDES TO PHYSICAL AND DIGITAL STORES

The retail sector has seen some significant changes in the past few years, but the COVID-19 pandemic has further accelerated the trend of consumers moving to digital sales channels. It is still unclear how this impacts the advertisers’ marketing strategies,..

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Understanding the buyer’s journey: reach, impact, activate

Consumer behavior

Understanding the buyer’s journey: reach, impact, activate

Clear Channel carried out an extensive Buyer’s journey study together with research company Consumer Compass in the autumn of 2018. The study examined Finnish consumers’ habits when shopping and visiting shopping centres and grocery stores. More than one..
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Shopping centre advertising gets consumers talking and buying

Consumer behavior

Shopping centre advertising gets consumers talking and buying

Clear Channel UK’s Malls study (2016) examined consumers’ shopping centre behaviour. The research material was collected using a two-stage methodology: an online questionnaire (n=251) and a real-time mobile diary (n=81). The study included a total of 41..
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Campaign optimisation

We invest in numerous data sources to help us understand exactly which audiences are engaging with our sites and when. Through careful analysis, we provide our customers with increasingly better opportunities to reach the desired target group in the right place, at the right time and with the right message.

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Audiences and environments

At Clear Channel we strive to understand exactly how our audiences behave, think and feel in each and every one of our environments. Detailed understanding of these different environments helps us to customise your campaign to ensure maximum advertising impact.

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Media channels

Clear Channel offers a diverse range of OOH advertising sites, each capable of achieving very different campaign objectives. Keeping the three key objectives of outdoor advertising in mind – “Reach, Fame and Activate” – we seek to understand the strengths of our advertising sites and how they work most effectively together with other media.

Ota yhteyttä

Call us

0207 312 000. or send an email to
sales@clearchannel.fi