DOOH, in other words, digital out-of-home advertising offers advertisers a wide range of incredible opportunities in this era of modern marketing and attention economy. Consumers are spending considerable amounts of time on social media, which means that..
Clear Channel carried out an extensive Buyer’s journey study together with research company Consumer Compass in the autumn of 2018. The study examined Finnish consumers’ habits when shopping and visiting shopping centres and grocery stores. More than one..
Grocery stores and supermarkets are an ideal environment for advertisers to regularly reach consumers. In-store advertising also offers an impactful way to speak to consumers right at the point of the purchase decision.
Clear Channel UK’s Malls study (2016) examined consumers’ shopping centre behaviour. The research material was collected using a two-stage methodology: an online questionnaire (n=251) and a real-time mobile diary (n=81). The study included a total of 41..
Outdoor advertising is proven to be the most effective media when it comes to increasing attention value and making your product memorable during the buyers journey. Consumer Connection System (CCS) is a proprietary survey on communication behaviour,..
What are brands made of? According to a study conducted by COG Research in 2015, brand fame is composed in consumers’ minds around four different themes: emotional salience, creativity, iconicity, and being seen and talked about. All these themes are linked..