At Clear Channel, research and insight plays an integral part in everything we do. We are continuously investing in new and engaging research that furthers our understanding of the audiences we reach. We want to understand our operating environment and identify the changes in it, as well as increase our awareness of the impact of Out-of-home (OOH) advertising.

Effectiveness of advertising, Dynamic advertising, DOOH, Research & Insight

DOOH - FUTURE MEDIA

DOOH, in other words, digital out-of-home advertising offers advertisers a wide range of incredible opportunities in this era of modern marketing and attention economy. Consumers are spending considerable amounts of time on social media, which means that..

Consumer behavior

Understanding the buyer’s journey: reach, impact, activate

Clear Channel carried out an extensive Buyer’s journey study together with research company Consumer Compass in the autumn of 2018. The study examined Finnish consumers’ habits when shopping and visiting shopping centres and grocery stores. More than one..

Effectiveness of advertising

Advertising in supermarkets guides purchase decisions

Grocery stores and supermarkets are an ideal environment for advertisers to regularly reach consumers. In-store advertising also offers an impactful way to speak to consumers right at the point of the purchase decision.

Consumer behavior

Shopping centre advertising gets consumers talking and buying

Clear Channel UK’s Malls study (2016) examined consumers’ shopping centre behaviour. The research material was collected using a two-stage methodology: an online questionnaire (n=251) and a real-time mobile diary (n=81). The study included a total of 41..

Target group / profile information

Consumer connection system

Outdoor advertising is proven to be the most effective media when it comes to increasing attention value and making your product memorable during the buyers journey. Consumer Connection System (CCS) is a proprietary survey on communication behaviour,..

Target group / profile information

Premium DOOH builds brand fame

What are brands made of? According to a study conducted by COG Research in 2015, brand fame is composed in consumers’ minds around four different themes: emotional salience, creativity, iconicity, and being seen and talked about. All these themes are linked..

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Campaign optimisation

We invest in numerous data sources to help us understand exactly which audiences are engaging with our sites and when. Through careful analysis, we provide our customers with increasingly better opportunities to reach the desired target group in the right place, at the right time and with the right message.

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Audiences and environments

At Clear Channel we strive to understand exactly how our audiences behave, think and feel in each and every one of our environments. Detailed understanding of these different environments helps us to customise your campaign to ensure maximum advertising impact.

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Media channels

Clear Channel offers a diverse range of OOH advertising sites, each capable of achieving very different campaign objectives. Keeping the three key objectives of outdoor advertising in mind – “ReachFame and Activate” – we seek to understand the strengths of our advertising sites and how they work most effectively together with other media.