Research and insight: Target group / profile information

Target group / profile information

Premium DOOH builds brand fame

What are brands made of? According to a study conducted by COG Research in 2015, brand fame is composed in consumers’ minds around four different themes: emotional salience, creativity, iconicity, and being seen and talked about. All these themes are linked..


Campaign optimisation

We invest in numerous data sources to help us understand exactly which audiences are engaging with our sites and when. Through careful analysis, we provide our customers with increasingly better opportunities to reach the desired target group in the right place, at the right time and with the right message.


Audiences and environments

At Clear Channel we strive to understand exactly how our audiences behave, think and feel in each and every one of our environments. Detailed understanding of these different environments helps us to customise your campaign to ensure maximum advertising impact.


Media channels

Clear Channel offers a diverse range of OOH advertising sites, each capable of achieving very different campaign objectives. Keeping the three key objectives of outdoor advertising in mind – “ReachFame and Activate” – we seek to understand the strengths of our advertising sites and how they work most effectively together with other media.